The inspiration for 0point2 was the emotional high that happens in just 0.2 seconds – the rush of endorphins that signal the rush of love….
This rush is happening all over Southern California, from the glow of an indescribable shade of purple as 1000s of Jacaranda trees are in full bloom. Along the freeway and parkways, in neighborhoods, parks, and random pockets around the area, they seem to be everywhere and the sight is truly heart stopping.
Our sense of smell is also on high alert, as their fragrance leaves us swooning. The name of the tree, Jacaranda, is thought to have be of Paraguayan Guarani origin, which, not surprisingly, means fragrant. Their smell, like the scent of 0.2 unisex fragrance, truly creates the sensation of love-at-first-sight.
We know it is late spring as no matter where we are in the Los Angeles area, we are smitten with the purple canopies of sweet-smelling blossoms.
Every encounter with these gorgeous trees (thank you Mother Nature) are 0.2 moments.
PS: Turns out not everyone loves these trees. We thought that impossible until we stumbled on this article in the Los Angeles Times: http://www.latimes.com/local/california/la-me-jacaranda-love-hate-20150418-story.html